by design

An interdisciplinary postgraduate program and research centre focused on evidence-based design strategy.

Industry Project

Access to maternal healthcare services in Central Nigeria

In partnership with the Council of Entrepreneurs for Africa, students conducted a study of expectant mothers and their access to antenatal healthcare services in suburban Abuja.

Quote Marks

Through the postgraduate certificate I was able to transition to a career in user-experience research and fulfill my dream of working at Shopify.

Simran Singh
UX Researcher

Human-centred design

Using research to design evidence-based strategies that address complex problems.

Icon that represents empathy and reasoning.Icon that represents analysis and critique.Icon that represents creativity and ideation.
Empathy and reasoning

Approach and examine complex problems from a human perspective.

Analysis and critique

Leverage research to identify needs and define the problem space.

Creativity and ideation

Explore, model and validate evidence-based design strategies.

Postgraduate studies

Interdisciplinary curriculum that prepares students for a career in design research and strategy.

Venn diagram showing the intersection of theory, research, and design.
Design theory

Theoretical frameworks and conceptual foundations that position and support design strategies and outcomes within a broader body of knowledge.

User research

Ethnographic methods for the ethical collection, curation, and analysis of data that is used to identify statistical patterns and qualitative themes.

Experience design

Participatory and collaborative activities for creating evidence-based models that define a problem space and describe proposed principles and strategies.

Industry Project

Creating an enhanced museum experience for students and youth.

Students partnered with the Canadian Museum of History to explore how high-school students and young adults might interact with artefacts that are not accessible to the public.

Quote Marks

This program offered fun and engaging classes, experienced instructors, and practical projects. And, in the end, it helped me get an amazing full-time job.

Julia Milner
UX Researcher
Statistics Canada

Industry partnerships

Working with businesses, governments and NPOs to provide students an industry-focused learning experience.

Collection of partner logos.


A team of senior industry professionals bringing decades of experience into the classroom.

Headshot of Lorraine Chapman
Lorraine Chapman

Senior Director of Healthcare


Headshot of Paul Thibaudeau
Paul Thibaudeau

Design Anthropologist

Immigration, Refugees and Citizenship Canada

Headshot of Joel Grenier
Joel Grenier

Head of Design


Headshot of Alasdair Stuart-Bell
Alasdair Stuart-Bell

Partner, Research & Design Lead

Jumping Elephants

Headshot of Jennifer Fraser
Jennifer Fraser

Director of User-Experience


Headshot of Vanessa Thomas
Vanessa Thomas

IT Research Analyst

Office of the Privacy Commissioner of Canada

Headshot of Maria Frangos
Maria Frangos

Director of User-Experience

1 Valet

Headshot of Kevin Grignon
Kevin Grignon

Design Lead & Studio Director

IBM Canada

Headshot of Jed Looker
Jed Looker

Program Coordinator

Algonquin College

Learn more

Drop us a line for additional information on our graduate certificate or industry partnerships.

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Please visit our Algonquin College website for detailed information on our graduate certificate.

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